SAS helps Bintel know telecom customers, improve marketing campaigns

Telco taps SAS® Marketing Automation to speed right offers to right customers at right time

Bintel's mission is to provide best-value telecommunications services by putting the customer at the center of its business. Operating in Africa under the Azur brand, Bintel is a fast-growing provider of a global system for mobile communications services across Africa, where cellular telephony outnumbers the fixed-line network. Bintel chose SAS® Analytics software to improve its effectiveness of marketing campaigns in preventing customer churn. SAS Marketing Automation – from the leader in business analytics – includes a full set of predictive analytics and data mining tools that help the company create, test, modify and manage marketing campaigns.

As a customer-centric company, Bintel is committed to cater to every customer requirement – providing a vastly superior customer experience. Graphical campaign management tools speed up the process of planning and executing targeted campaigns that meet the needs of its growing Azur customer base. As customer satisfaction increases, retention and new customer acquisitions will improve marketing return on investment.  SAS Analytics will also allow Azur to streamline the campaign process and reduce mailing costs because marketers will know which customers will respond most positively to different offers and campaigns.  

"We place a strong emphasis on service quality and a customer-focused approach to business," said Omar Adra, Group COO at Bintel. "We want all of our marketing communications to deliver value. Beyond completing more campaigns, faster, we want to achieve better response rates. SAS Marketing Automation will help us better understand and meet customer needs." 

SAS Marketing Automation is part of the SAS Customer Intelligence suite that enables organizations to deepen customer insights, choreograph customer interactions and continuously improve their marketing performance. Customers worldwide using SAS to support customer initiatives include Cabela's, DeutschlandCard, First Citizens Bank, Grupo Santander, MBNA, Staples, US Bank and Wakefern Food Corp.

Acerca de SAS

SAS es la compañía líder de software y servicios de Business Analytics, y el mayor proveedor independiente del mercado de Business Intelligence. A través de soluciones innovadoras, SAS ayuda a clientes en más de 80.000 instalaciones a mejorar el rendimiento y crear valor con una toma de decisiones más rápida. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

 

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