SAS | The Power to Know
Blue radiance
cq5dam.thumbnail.319.319
White Paper

Using Analytics to Improve Customer Engagement

Organizations that turn data into insights are gaining competitive advantage through improved connections with consumers

About this paper

The MIT Sloan Management Review's eighth annual Data & Analytics Global Executive Study and Research Report has released its latest findings regarding organizational use of analytics. Innovators continue to glean analytical insights, noting the use of data from multiple sources including customers, vendors, regulators and, in some cases, competitors.

Key findings:

  • Competitive advantage from analytics continues to grow.
  • Analytics is driving customer engagement.
  • Analytically mature companies use more data sources to engage customers.

Sharing data can improve influence with customers and other groups.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

¿Tiene un Perfil SAS? Para completar este formulario automáticamente Acceso Perfil

*
*
*
*
 
*
 

Toda la información personal será manejado de acuerdo al Aviso de Privacidad de SAS.

 
  Sí, me gustaría recibir de forma ocasional correos electrónicos de SAS Institute Inc. y sus afiliados sobre los productos y servicios de SAS. Estoy de acuerdo en que puedo retirar mi consentimiento en cualquier momento al dar click en la liga de opt-out de los correos electrónicos.
 
 

Back to Top