
About this paper
Digital attribution — the measurement of the value of each digital marketing contact that contributed to a desired outcome — allows marketers to more clearly understand what's working and what's not. This Forrester Consulting Thought Leadership Paper highlights the state of digital attribution, its various approaches, and its benefits and challenges for marketers and publishers. Commissioned by the Interactive Advertising Bureau, this paper is based on interviews with 15 agencies, service providers and publishers.
Acerca de SAS
SAS es líder en Analytics. A través de soluciones y servicios innovadores, SAS inspira y ayuda a clientes en todo el mundo a transformar sus datos en inteligencia. SAS te da THE POWER TO KNOW®.
¿Tiene un Perfil SAS? Para completar este formulario automáticamente Acceso Perfil