How a Data-Driven Approach Can Engage Customers and Boost Marketing Return

About this paper

It sounds simple enough to provide consistently good, engaging content that’s optimized on a variety of devices and delivered when customers want it. But in reality, accomplishing this has been anything but easy for most publishers. With responsive, agile marketing, you can get an edge in the market. SAS helps you develop an analytically driven marketing program that will keep churn and attrition at bay and enable you to nurture your loyal customers who rely on quality content. In turn, you can charge a premium for high-value content, boosting customer value and increasing profits at the same time.