About this paper
Online retailer Gilt Groupe understands its customers and what they want, which in turn enables them to better segment customers and drive them to the sales most relevant to them. This paper provides a summary of a webcast in the SAS "Applying Business Analytics Webcast Series" that explored how Gilt Groupe uses analytics to create a signature shopping experience with distinctive appeal for each of its millions of members, even though members have different tastes, needs and values.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 83.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®
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