About this paper
While most discussions about big data typically focus on the massive size of data, a better discussion might be about what big data is really providing: objective information about people's behavior – uncensored, unfiltered, unedited. This Harvard Business Review paper, Predicting Customers' (Unedited) Behavior explores how the analysis of big data is increasingly about finding the connections between people's behavior and outcomes.
About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.
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