About this paper
How can your sports organization win the battle for customers – and fill seats at events and venues on a consistent basis? And how can you maximize event revenues from attendees? By harnessing fan data to understand your audiences, marketing to them effectively, and providing more enriching experiences. As explored in this paper, this requires powerful, robust data analytics software that turns fan data into insights about fans. Marketers can then use these insights to better target and personalize interactions with customers and prospects.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.