About this paper
Today's marketers rely more on closed loop campaigns that apply knowledge from previous direct marketing efforts to establish an informed, targeted dialogue with customers. This paper explores why using SAP CRM products alone takes more time and money away from IT departments without delivering the deep knowledge marketers need to be effective. Adding SAS Customer Intelligence to the mix means IT spends less time troubleshooting and more time developing new ideas. And marketers can create strong channel dialogue and deliver products and services that give them a competitive edge. This paper also includes a very detailed outline of current marketing requirements, conditions for use of these two products and the added value SAS Customer Intelligence brings to SAP CRM.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.