About this paper
It's hard to target the right customers with the right offers while staying within budget and channel capacities -- and without cannibalizing future sales or saturating customers with too many messages. Optimization can help you resolve these complex issues by balancing your organizational constraints with the need to improve results. This paper explains how marketing optimization can help you improve campaign revenues by up to 25 percent, and describes how the technology can be implemented successfully with SAS' powerful, easy-to-use approach to marketing optimization.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®
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