SAS | The Power to Know
Backgrounds_84A0920
cq5dam.thumbnail.319.319
White Paper

What Marketers Need to Know About Big Data Privacy

A five-step guide

About this paper

Whether it’s Facebook posts, online photos or data from toll road EZ Passes, the Internet is loaded with our personal information. Who owns all that data, and what are they entitled to do with it? The debate escalates as businesses and government agencies become better at collecting, analyzing and sometimes selling the data we freely share. As a marketer, find out what you need to do to protect personal data – yours and your customers’ – in this five-step guide to big data privacy.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

¿Tiene un Perfil SAS? Para completar este formulario automáticamente Ingreso

*
*
*
*
 
*
 
 
  Sí, me gustaría recibir de forma ocasional correos electrónicos de SAS Institute Inc. y sus afiliados sobre los productos y servicios de SAS. Estoy de acuerdo en que puedo retirar mi consentimiento en cualquier momento al dar click en la liga de opt-out de los correos electrónicos.

Toda la información personal será manejado de acuerdo al Aviso de Privacidad de SAS.

 
 

Back to Top