Softonic taps SAS® to tackle big data, improve customer intelligence
Top website for sales and download of secure software to implement SAS® Business Analytics for user insight
Softonic has chosen SAS® Business Analytics to meet the challenge of big data. Specifically, the largest website for sales and download of secure software in Europe and Latin America and a global market leader will use SAS predictive analytics to deepen its understanding of users.
With 2.4 billion annual visits to its website, Softonic will analyze and extract a wealth of information daily to improve its decision making. The company will harness powerful SAS Analytics to uncover customer behavioral patterns, predicting likely user actions, responses and preferences in online purchasing and downloading software.
"This collaboration with Softonic gives SAS the opportunity to help a leader in online software sales meet the challenge of big data. Through the analytical power of SAS, Softonic will be able to extract maximum data value and generate knowledge based on information gathered from the millions of annual visits to its website," said Christian Gardiner, CEO of SAS Spain.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®