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Executive Summary

Style & Statistics: The Art of Retail Analytics

About this paper

Amid intensifying competition, retailers are struggling to understand how to best meet customers’ merchandise preferences and drive profitability and market share.

Smart retailers are doing that by harnessing the big data streams that define the digital nature of our increasingly online, mobile world, and applying analytics to inform more meaningful omnichannel strategies.

Find out why volume and climate clusters are passé, manual sales planning is obsolete, personalization and attribute analytics are all the rage, and how to steer clear of “the loser loop.”

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