About this paper
We live in a mobile, digital world. Consumers expect and demand that they can connect every aspect of their daily lives to their smartphones and tablets. To live up to this expectation requires organizations to be more intimately aware of consumers’ wants and preferences. How are views changing as we become less attached to our technology and it (literally in the form of wearables) is becoming more attached to us? Read our third annual survey to see how consumer sentiment is adapting to these changes.
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