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The Internet of Things: Marketing’s Opportunities and Challenges

About this paper

IoT brings significant opportunities for marketers by providing unprecedented insights into consumers’ behavior. The insights could be used to create new revenue opportunities for a business and increase customers’ satisfaction by providing relevant interactions. However, the challenge is to tame the flood of data to make the right customer decisions in a timely manner.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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