About this e-book
In these times of empowered customers – who are more demanding than ever and increasingly vocal on social media – it is important for utilities to shift their attention outward. Today, being a customer-centric, information-driven organization has become a business imperative for utility providers. We’ve compiled this e-book to explain how to use customer analytics to move from mass marketing that often misses your targeted customers (or comes at the wrong time) to more right-timed and contextual offers based on the data you already have.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.