Leveraging Analytics to Improve Your Mobile Strategy
The importance of mobile’s role in how we communicate, shop and live today can’t be underestimated. Can you imagine a world with only landlines – or life without a mobile phone? The phone is often the last thing people check at night and the first thing they check in the morning. And given that fact, have marketers gotten up to speed fast enough with mobile technology to win the minds, hearts and wallets of our customers?
How marketers can best capitalize on mobile
In this on-demand webinar produced by the American Marketing Association, noted thought leader and executive consultant Brian Vellmure explores how customer behavior is undergoing a dramatic shift due to mobile technology and what it means for marketers.
There is no question that marketers need to evolve their marketing and customer engagement strategies, and Vellmure offers practical advice on how to do so.
Join us at your convenience and learn more about:
- Immediate and long-term mobile trends.
- The critical role of analytics in sensing and responding to customers.
- The important questions senior marketers should be asking right now.