SiriusDecisions recognizes SAS for optimal business alignment

SAS, one of the world’s leading providers of analytics and artificial intelligence (AI) solutions, has demonstrated what successful business alignment looks like. The company has been awarded the Program of the Year Award by Forrester subsidiary SiriusDecisions (SD). With its Plan on a Page method and the corresponding tools, SAS is bridging the gap between regions and roles across the enterprise to break up information silos, which frequently interfere with business processes. This is an essential means of preparing for rapid changes in the market, such as those resulting from the coronavirus pandemic. The approach was first tested by the EMEA marketing team and is now being used for sales and marketing planning in additional regions and departments.

”This initiative was marketing driven, but has already delivered EMEA and enterprise-wide benefits. We have a new rigour in goal-setting, a consistent model and method for each key function, and an aligned cross-functional execution. As a result, we make better decisions, faster,” said Riad Gydien, Senior Vice President, EMEA, SAS.

The award will be presented on October 7 as part of the virtual Forrester | SiriusDecisions Summit EMEA event. 

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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