SAS a ‘Strong Performer’ for digital intelligence platforms per independent research firm

Marketers today are practically fanatical about one critical mission: delivering a consistent, quality customer experience. A new ranking speaks to the core of that mission, as SAS® Customer Intelligence has been cited as a “Strong Performer” in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017. According to the report, “SAS rounds off its DI capabilities by the addition of separate bolt-on-modules for real-time decisioning, text analysis, data mining, data visualization, and IoT analytics.” 

Customers today expect exceptional treatment across all channels. To deliver, marketers need their data and analytics all in one marketing technology platform, to make quick decisions. “CI pros increasingly trust the platform providers to act as strategic partners, bringing together digital data, analytics and customer engagement optimization technologies,” the report notes. 

“Real-time customer engagement is no longer optional,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “A digitally intelligent marketer depends on reliable data – from owned websites, mobile, the Internet of Things and more – to deliver personalized, five-star interactions on the customer’s terms.” SAS Customer Intelligence 360’s digital marketing hub unifies data from all channels to help users make faster, fact-based decisions that win a customer’s loyalty. 

The Forrester report characterizes a complete digital intelligence platform as comprising three tiers: digital data management for collecting, digital analytics tech and digital engagement optimization. Forrester also stated that “SAS's DI product road map focuses on increasing the sophistication of its customer analytics solutions.” 

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