The aim of marketing is to know and understand the customer so well that the product or service fits him perfectly… and sells itself.
Peter Drucker, 1973
Well into the 21st century, these words were never as relevant as they are today. As the volume and quality of data available to a marketer grows exponentially, customer expectations, and the opportunities for competitive advantage through delivering a contextually relevant and personalized experience, grow at the same rate.
But while businesses rush to re-align themselves around the customer’s needs, it is just as crucial to make sure that marketing efforts fit the strategy of a company and are executed in such a way that is the most efficient and profitable approach for the company as well.
SAS has helped business across the world in banking, telecommunications, retail and insurance to use the power of data and analytics to deliver these personalized experiences, while also addressing the all-important Return on Marketing Investment (ROMI) result which is so often lacking in today’s digitally-charged marketing world.
Join our international SAS marketing analytics gurus, and a panel of industry and academic experts, to explore how big data and analytics can help your organisation to understand and influence consumer behavior. You will also hear from local SAS customers who’ve harnessed analytics and achieved real bottom line benefits.