Churn prediction, segmentation analysis boost marketing campaigns | SAS Africa

Churn prediction, segmentation analysis boost marketing campaigns

Low ARPU and high rates of churn among more profitable customers.

300% +

Increase in campaign take-up rate

Company achieved this using  •  SAS® Enterprise Miner™  •  SAS® Forecast Server

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Challenge

Low ARPU and high rates of churn among more profitable customers.

Solution

Benefits

  • Timely, accurate and effective campaigns that not only reduced churn but also boosted revenue in the first phase of operation.
  • Increase in campaign take-up rate from 3-5% to 20.3%.

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