About this paper
Organizations rely on good forecasts to make better decisions. But if nobody trusts the forecast, people will try to adjust it, override it or ignore it. Fostering trust is therefore a crucial aspect of forecasting. In this conclusions paper from a SAS/Foresight webinar, Paul Goodwin of the University of Bath explains what it takes to build trust in forecasts, and why so many so-called forecasts don’t meet the criteria.
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