About this paper
It's hard to target the right customers with the right offers while staying within budget and channel capacities -- and without cannibalizing future sales or saturating customers with too many messages. Optimization can help you resolve these complex issues by balancing your organizational constraints with the need to improve results. This paper explains how marketing optimization can help you improve campaign revenues by up to 25 percent, and describes how the technology can be implemented successfully with SAS' powerful, easy-to-use approach to marketing optimization.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.