About this e-book
CSPs spend more than 50 percent of their budgets on growing their networks, but few use analytics to guide capacity-planning decisions. One reason is that CSPs operate in information silos. Customer management divisions are separate from network management, so it’s impossible to know what each customer is experiencing at a detailed level. Studies and surveys show that churn is a direct result of CSPs not knowing their customers well. How can CSPs learn to do more with less? The answer is advanced analytics.
In this e-book, you’ll learn how analytics can help CSPs make smarter decisions about their complex networks – and read three case studies showing how telcos around the world are using analytics to improve the customer experience.