SAS | The Power to Know
Blue radiance
cq5dam.thumbnail.319.319
White Paper

Marketing Analytics Meets Artificial Intelligence: Six Strategies for Success

A TDWI Checklist Report

About this paper

While artificial intelligence (AI) has been around for years, its resurgence in the digital marketplace is not a coincidence. AI is transforming marketing by enhancing current analytical capabilities to better understand customers and deliver the best experiences like never before – and fast enough to differentiate your business.

This paper explores six ways that AI can help marketers improve their marketing effectiveness, including increasing digital intelligence by integrating web analytics data with multichannel data to gain a comprehensive view of the customer for better personalization and engagement. 

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*
*
 
 

Back to Top