About this paper
The digital age has forever changed customer behavior and expectations, and marketing departments have had to adjust accordingly. In this paper, Jenna Fiorito, Vice President of Acquisition Marketing for Time Warner Cable, and Annette Green, Vice President of Communications, Content and Entertainment for SAS, discuss how marketing in the mobile wireless industry has changed in the last 20 years and how channels like social media can be used to best reach and engage with customers.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.