About this paper
The digital age has forever changed customer behavior and expectations, and marketing departments have had to adjust accordingly. In this paper, Jenna Fiorito, Vice President of Acquisition Marketing for Time Warner Cable, and Annette Green, Vice President of Communications, Content and Entertainment for SAS, discuss how marketing in the mobile wireless industry has changed in the last 20 years and how channels like social media can be used to best reach and engage with customers.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.