About this paper
Insurers have long seen data as a source of competitive advantage. But data alone is worthless; what matters are the insights derived from it. And with the emergence of big data, the possibilities for deriving insights are increasing dramatically. This paper explores the techniques and technology available for taking advantage of all this data to price better, expand markets and improve the business of underwriting risk and handling claims.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.