About this paper
Marketing has been redefined with significantly more complexity, largely due to the growth in new contact channels and interactions that are not yet well understood. How can marketers perform effectively in a landscape that is not only more complicated, but flooded in big data – one where answers are needed with new urgency? That was the focus of a recent SAS Global Forum Executive Conference session where marketing experts from the financial services and telecommunications industries looked at some key issues and best practices for campaign management in the multichannel, real-time world.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.