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White Paper

Beyond the Hype: The Hard Work Behind Analytics Success

Why competitive advantage from analytics is declining and what to do about it

About this paper

To understand the challenges and opportunities associated with the use of business analytics, MIT Sloan Management Review conducted its sixth annual survey of business executives, managers and analytics professionals from organizations located around the world. The survey was conducted in summer 2015 in partnership with SAS and captured insights from 2,192 respondents across the world, from a wide variety of industries and organizations of all sizes. Read this report to learn five key findings about how organizations are using business analytics as a strategic asset.

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