About this paper
Competitive advantage from analytics is changing, and for the better. For the first time in four years, MIT Sloan Management Review found an increasing ability to strategically innovate with analytics based on interviews with more than 2,600 practitioners and scholars globally.
Learn more about key findings, including:
- Wider use of analytics, better knowledge of its benefits and greater focus on applications have reversed a trend on the benefits of analytics.
- Return on investment for analytics stems from the governing and sharing of data throughout the organization.
- Machine learning enables organizations to discover more insight from their data, allowing employees to focus on other critical responsibilities.