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Interaction Orchestration: An Analytics Framework to Transform Customer Interactions Into Relationship-Building Experiences

About this paper

The Interaction Orchestration Framework is the scalable, configurable engine that brings tactical structure and the convergence of technology to support the transformation process. The journey map approach to defining and refining the various types of customer interactions is a blueprint for using the advanced technologies that are currently available. The powerful ability to harmonize real-time decisions across loosely coupled interaction systems provides the capability to predictably control all aspects of every customer interaction across all communication touch points.

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