About this paper
Digital transformation is here, and businesses are feeling it. No matter what stage of transformation a company is in, marketing is aware of the shift in its industry, customer expectations and employee perspectives. To navigate change and maintain a competitive edge, organizations will need to evolve or risk being left behind. This new resource from Futurum’s Founding Partner and Principal Analyst Daniel Newman can help.
Inside, you’ll see:
- How digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications.
- The importance of data in digital intelligence.
- Strategic ways to build your digital intelligence platform.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.