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The Future Of Retail Analytics | EKN Benchmark Study | SAS

About this paper

The latest benchmark study by EKN reveals that, as the retail industry continues to experience unprecedented change, brick-and-mortar retail stores must look to omnichannel customer engagement in order to gain deeper consumer insight.

The study also includes an in-depth look at how best-in-class retailers use analytics and gives an overview of the business analytics software vendor landscape.

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