About this paper
The latest benchmark study by EKN reveals that, as the retail industry continues to experience unprecedented change, brick-and-mortar retail stores must look to omnichannel customer engagement in order to gain deeper consumer insight.
The study also includes an in-depth look at how best-in-class retailers use analytics and gives an overview of the business analytics software vendor landscape.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.