About this paper
It sounds simple enough to provide consistently good, engaging content that’s optimized on a variety of devices and delivered when customers want it. But in reality, accomplishing this has been anything but easy for most organizations. With responsive, agile marketing, your customers can get an edge in the market. SAS helps them develop an analytically driven marketing program that will keep churn and attrition at bay and enable them to nurture their loyal customers.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.