About this paper
About 70 percent of business data contains some level of location information. When mapped in a geographical information system (GIS), location adds a new dimension to help better understand everything from consumer purchasing patterns to public utility needs to the spread of deadly diseases.
However, the power of location analytics has scarcely been tapped. Business analysts rarely use location data within traditional business intelligence and analytics workflows.
SAS sees location analytics as an extension of BI, so it was only natural to partner with GIS leader Esri to bring GIS and BI together. Now users can access self-service mapping and spatial analytics from within the intuitive SAS® Visual Analytics tool.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.