Ask the Expert Webinar Series

Server-Side Tagging for Content Request and Events APIs in SAS Customer Intelligence 360

Join this webinar to explore how server-side tagging with SAS Customer Intelligence 360 impacts real-time personalization.

April 21 • 9:00 a.m. ET | 3:00 p.m. CET • Cost: Complimentary

Register now

About the webinar

SAS Customer Intelligence 360 users already know the power of behavioral data collection to achieve personalization. But did you know you can also achieve greater consistency, scalability and control? Using server-side tagging will help you do just that. This approach is also ideal for backend-driven channels such as MCP (Model Context Protocol) or AI chatbot–style experiences, where API based orchestration drives interaction flows. SAS Customer Intelligence 360 supports these architectures by enabling server-side data collection and content delivery across AI, mobile, CMS and web channels.

You will learn:

  • How server-side tagging works in SAS Customer Intelligence 360.
  • How events and content request APIs support real-time personalization across all channels, including MCP- and AI-driven interactions.
  • Best practices and lessons learned from real implementations.

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
 
*
*
 
 
 Yes
 No

All personal information will be handled in accordance with the SAS Privacy Statement.

 
  Yes, I would like to receive occasional emails from SAS and SAS business partners about their products and services. I understand I can withdraw my consent at any time by clicking the opt-out link in the emails.
 
 

About our expert


Ryan Lee

Principal Solution Development and Deployment Consultant, SAS

Ryan is a principal consultant on the SAS Customer Intelligence 360 customer experience team. He has over 20 years of experience designing and implementing customer engagement and personalization solutions, with deep expertise in SAS Customer Intelligence 360 integrations, server‑side and cloud architectures, and mobile implementations across hybrid and native frameworks. Ryan is a subject matter expert in complex online and cloud integrations and currently focuses on AI‑driven marketing orchestration, including agentic workflows and Model Context Protocol (MCP) tools that support scalable, autonomous customer experiences.

Register now