Elisabeth Peter
Global Health Care Messaging and Content Strategy, SAS
Elisabeth Peter leads the global health care messaging and content strategy at SAS. She helps providers, payers and government health agencies improve health outcomes and operational efficiencies with connected data and AI. Prior to SAS, Elisabeth led the marketing strategy for health care services at Philips Healthcare in the UK and spearheaded a Key Opinion Leader (KOL) program. She also brings experience from IBM Healthcare & Life Sciences, where she developed compelling marketing content and translated market trends into actionable insights.