Optimize Your Way to Awesome Marketing With SAS® Customer Intelligence
In this session, you’ll learn the benefits of optimizing campaigns and how to use SAS Marketing Optimization and SAS Marketing Automation together to help you get better results. You’ll learn:
- What marketing optimization is and why it matters.
- Business and technical benefits.
- How objectives, constraints and contact policies come into play.
- How to identify campaigns worth keeping. Where should you put your money?
- What is MOMA and how it can take your campaigns even further.
- How to differentiate and select optimization algorithms when using MOMA.
- Additional resources in SAS Communities.