Connecting With the New Digital Customer, Start Small, Win Big

Available On-Demand

Key takeaways from the Bernard Marr and Robert Stillwell discussion:

Getting started

“…data science doesn't have to happen in a vacuum, and you need to have a vision and a strategy in place first, which is very important.”

Customer connection

“It's all about nurturing our relationships with our customers… we built something called a Single View of the Customer.” 

Know your data

“..we had to bring in all these different sources and so it really was … knocking on a lot of doors and trying to understand all the different parts of the business.”

Customer measurement

“… customer lifetime value it's kind of like a mini financial statement on every customer, but rather than being backward looking, it's a forward prediction of the customer value.”

Listen to a 30 second snippet 

Have a SAS profile? To complete this form automatically Sign In


All personal information will be handled in accordance with the SAS Privacy Statement.

  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

About the Experts

Bernard Marr
World-Renowned Tech Expert & Influencer

Robert Stillwell
SVP, Business Analytics at Seacoast Bank