Introduction to Custom Processing for SAS® Marketing Automation
Discover techniques and resources for developing SAS Stored Processes for a Process or Custom node. Whether you’re a SAS programmer or a campaign designer, learn to create and use custom processes using SAS Marketing Automation.
In this session, you’ll learn:
- Potential applications of custom processing in campaigns.
- How to exploit the capabilities of selected macro variables specific to SAS Marketing Automation.
- How to create and use data sets containing information about campaigns and campaign resources.
- The steps to register a stored process for use with SAS Marketing Automation.