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Introduction to Custom Processing for SAS® Marketing Automation

Discover techniques and resources for developing SAS Stored Processes for a Process or Custom node. Whether you’re a SAS programmer or a campaign designer, learn to create and use custom processes using SAS Marketing Automation.

In this session, you’ll learn:

  • Potential applications of custom processing in campaigns.
  • How to exploit the capabilities of selected macro variables specific to SAS Marketing Automation.
  • How to create and use data sets containing information about campaigns and campaign resources.
  • The steps to register a stored process for use with SAS Marketing Automation.

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All live webinars are complimentary and run 1 - 2 p.m. ET

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