On-Demand Webinar

Holistic CX Measurement: How to Reflect Loyalty and Business Value Metrics

Learn how you can accurately quantify the results and ROI of your customer strategy and marketing efforts.

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About the webinar

Is your customer experience (CX) strategy paying off? To be unsure is one thing. To be sure – and wrong – is quite another.

After all, business leaders need to quantify the value of CX initiatives. Without a compelling and accurate money story to tell them, marketers may lose funding or even their roles.

By combining accurate data with AI-infused analytics, marketers can modernize CX measurement – moving from isolated methods to an all-embracing state that captures performance improvements.

Join this webinar to learn how to translate customer satisfaction and loyalty into an ROI model that’ll win over numbers-driven bosses.

This webinar will help you:

  • Create an ROI framework for loyalty-infused CX.
  • Measure CX progress that aligns to the customer journey.
  • Determine initiatives that yield financial results.
  • Craft a compelling business case.

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About the Experts

Speaker 1

Wilson Raj
Global Director, SAS

 

Speaker 1

David Williams
Program Manager, SAS

 

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