A Marketer's Guide to Data Privacy in a Big Data World
Navigating the privacy issues in big data gathering
Collecting massive amounts of customer data has become much easier today, and the insights we glean can help us grow loyal customers and more profitable businesses. But with success comes a price. Users know each time they click on your site that their activity is being tracked. How do you assure them that their privacy is protected?
A Marketer’s Guide to Data Privacy, an on-demand webinar by the ANA, will help you better understand how big data affects digital privacy in today’s hyper-connected world.
Watch this informative webinar at your convenience and learn:
- The basics of big data privacy.
- Common data privacy myths you shouldn’t buy into.
- Five action steps you can take now to successfully navigate big data privacy.