Argyle Executive Forum: Spotlight on Brand Loyalty
The average US household is enrolled in 29 loyalty programs, but is active in merely 12. And, according to Colloquy’s 2015 research on loyalty, US loyalty program memberships grew a whopping 25.5 percent from 2012 to 2014. Yet almost 60 percent aren’t even engaging in these memberships.
What can companies do to differentiate their loyalty programs and get customers interested, connected and engaged?
Argyle Executive Forum, in partnership with SAS, has brought together a panel of marketing leaders and industry experts to discuss the key strategies and techniques needed to become a loyalty company, not a company with just another loyalty program.
Join us to learn how you can:
- Boost loyalty in a digital world.
- Transform your organization into a loyalty company.
- Use analytics to drive a better loyalty program.
Wilson Raj – moderator
Global Director of Customer Intelligence, SAS
Senior Vice President, Marketing, Regions Financial Corporation
Sativa Leach Bowen
Senior Vice President, Marketing and Retail Operations, Citigroup
Vice President, Digital and Direct Channels, Pearson