Big Data Special Series

Alphanumeric Ltd T/A Jaywing


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Brett Jacob
71 Sidney Street, Albert Works
Sheffield S1 4RG
United Kingdom


Alphanumeric Ltd T/A Jaywing

Jaywing plc is a leading UK based agency employing approximately 700 people across five sites in the UK and Sydney, Australia. Data sits at the heart of Jaywing. Our 70-strong data science team clearly distinguishes us from the competition. Our data scientists help our blue-chip clients make sense of an ever more complex multi-channel and multi-device world by working in collaboration with Jaywing’s wider marketing and customer experience specialists. We bring on and offline data together to produce unique insights and algorithms that help power and increase the efficiency of clients’ marketing and customer experience programmes. Credit Risk is a particular specialism. We have over 17 years’ experience in Credit Risk analytics and modelling and have worked for many of the major UK banks and lending providers over this time. We have specific expertise in IFRS 9; Stress Testing; IRB; Credit Lifecycle Management; Customer Value Modelling; Capital and Regulation; and Data Management.


Business Topic
Analytics, Data Management, Visualization

United Kingdom


Additional Experience
Analytic Modernization, Customer Intelligence, Risk Management

Diversity (US Only)

Engagement Model

Financial Services, Insurance, Retail, Telecommunications, Energy and Utilities


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