What if you could make customer connections a competitive advantage?

Read the MIT Sloan Management Review Research Report: Using Analytics to Improve Customer Engagement

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True analytics innovators are differentiating themselves by improving customer engagement through an expansion of data sources coupled with well-established analytics to move beyond typical operational uses.

Integrating technological advances like artificial intelligence and the Internet of Things, these innovators are bringing about successful shifts to the way they garner a competitive advantage.

Read this complimentary paper from MIT Sloan Management Review to discover findings like:

  • The percentage of managers who say their companies are using analytics to get a competitive edge.
  • Levels of customer engagement organizations report relative to their analytical maturity and variety of data sources.
  • How sharing data can improve influence with customers and other groups.

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