Advisory Industry Consultant, SAS
Charles Chase is a thought leader and trusted adviser for delivering analytics-driven solutions to improve SAS customers’ supply chain efficiencies. He has more than 20 years of experience in the consumer-packaged goods industry and is an expert in demand forecasting and planning, market response modeling, econometrics and supply chain management.
Chase is the author of three books, including Next-Generation Demand Management: People, Process, Analytics and Technology and Demand-Driven Forecasting: A Structured Approach to Forecasting. He also co-authored the book Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation.