Craig Rutkowske is a SAS Customer Intelligence expert with almost 10 years of experience working with marketers. Rutkowske has supported marketing teams in numerous industries, including telecommunications, search engine marketing and utilities. He specializes in helping marketers identify key gaps in their capabilities and address them through people-, process- and technology-related changes.
Modern Marketing for Any Size
Today’s customers expect consistent experiences across all channels and personalized communications based on individual preferences. Company size, technology budget and available resources do not factor into their expectations.
The good news is that there is a clear way forward for any size organization – and it starts with marketing. Join us for a four-part webinar series to help you modernize your marketing efforts. We will highlight key focus areas for the CMO, describe ways to engage customers in the digital environment, discuss the role of data and analytics, and provide practical tips and tricks for getting started.
- Part I: Mass Marketing Is Dead: Analytics to the Rescue
- Part II: Customer Analytics: What It Is and Why It Matters
- Part III: Effective Marketing Execution
- Part IV: Customer Analytics: Think Outside the Black Box
Contact Cheryl Aber or call 919-531-1535.