It’s hard to know if your pricing strategy is the right one to maximize returns at every stage of a product’s life cycle. And there is added external market pressure to make the best decision across geographies. For instance, many governments are increasing scrutiny of the clinical value a product brings to the market. Knowing the right price is critical – and you need a global perspective to be successful.

In this complimentary Pharmaceutical Executive article, you’ll read:

  • A background and current status of pricing in life sciences.
  • The role of advanced analytics to improve global data analysis, pricing and negotiations.
  • Tactics to create a cross-organizational pricing center.

Download article here.

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