SAS®Viya™ Wins 2017 Kotler·New Marketing Model Platform Award
Along with the rapid development of technologies such as big data, cloud computing and Artificial Intelligence, dramatic changes have taken place in global marketing environment and communication demands. Meanwhile, emerging technologies are driving continuous breakthroughs and innovations in China’s marketing sector. Recently, SAS®ViyaTM received the 2017 Kotler • New Marketing Model Platform Award for its outstanding performance recognized in three criteria - "innovation, productivity and effectiveness". It is reported that SAS®ViyaTM is the only data analytics platform that has won this award.
As technological changes are now promoting the continuous upgrading of brand marketing, intelligent analytics and AI will become an important force driving the development of marketing means. SAS®Viya™ is a cloud-ready, scalable, open platform for all analytics skill levels. From business analysts, data scientists, developers, to executives, it helps users quickly create value from data by seamlessly transitioning through the stages of the analytics life cycle – from data to discovery to deployment.
With many years of expertise and experience in digital and data-driven marketing, SAS customizes intelligent marketing solutions for users, and for many times has been recognized as a leader of related sectors by independent organizations such as Gartner and Forrester.
Cliff Wu, President of SAS Greater China, said, “For business marketing, big data and analytics have now become very popular. SAS has served many customers of various industries worldwide to meet their marketing demands, such as the largest commercial bank in China, the most prestigious top-notch hotel in the United States, the largest financial payment company in the world, and some other world’s leading businesses. SAS focuses on exploring customer needs and providing optimal product solutions that best match those needs to maximize their investment efficiency. Looking into the future, price will no longer remain as the only competitive advantage of a brand, instead, customer experience will play a key role in the market competition. Therefore, SAS will continue to help customers with intelligent analysis of big data, allowing them to predict the marketing trends proactively instead of ‘passively’, so as to gain ‘foresight’ and create competitive advantages in the new era.”
About Kotler·New Marketing Awards
Kotler·New Marketing Awards are a set of accolades for outstanding marketing cases and platforms, given annually by New Marketing, a senior professional magazine in marketing, and Kotler Consulting Group (KMG), a global marketing strategy expert. Focusing on the value of trends and eyeing marketing for the future, Kotler·New Marketing Awards have been hosted for 14 years.
KMG is currently one of the largest and most widely-served global consulting firms in the world, specializing in development strategies, particularly marketing strategies. It is headquartered in Washington D.C., USA, with offices located in the United Kingdom, Sweden, Canada, Australia, South Korea, France, Bahrain and China, as well as "Key Account Management Research Center" and “KMG Enterprises University" in Chicago, USA.
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