Marketing, merchandising and supply chain are the pillars of the retail business. Aligning these processes may sound easy, but it can be much more complicated than it seems. Connecting omnichannel data and analytics is the key to success in the competitive world of retail.
Retailers need to analyze not just buying behavior, but peripheral data like browsing habits, incomplete checkouts, search terms and email click-through to determine what customers value before they’ve even made their purchase.
Your omnichannel analytics strategy can be so much more. You can take all of your customer data, combine it with product data and apply analytics for more targeted marketing, optimized merchandizing, enhance store operations and so much more.
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