abstract background

SAS is a Leader in The Forrester Wave: Customer Analytics Solutions, Q2 2018 

SAS earns top marks in both the Strategy and Market Presence categories.


Forrester names SAS a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Creating relevant, individualized experiences in real time is key to customer success.

To step ahead of competitors, companies must analyze customer data with speed, proficiency and accuracy. SAS understands this demand on marketers, and, according to The Forrester Wave™: Customer Analytics Solutions, Q2 2018, was cited for "a broad range of best-in-class analytics." SAS is recognized as a Leader in the report, earning top marks in both the Strategy and Market Presence categories.

"Sheer complexity and volume of customer data require analytics that go beyond traditional reporting to predicting customer intent and behavior at the moment of engagement," said Wilson Raj, Global Director of Customer Intelligence. "Customer analytics will optimize a brand’s customer experience management activities and enable marketing leaders to drive growth strategies and generate revenue."

Customer analytics solutions allow companies access to data-derived insights through remarkable technology, customizable to the needs of the business. Marketing decisions can be made quickly, without the need for additional support from IT or data scientists.

SAS Customer Intelligence maximizes automation by embedding advanced analytics, such as machine learning, across the platform allowing users to identify, track, serve and retain customers, even when they’re on multiple devices. "Functionally, SAS impresses with differentiated capabilities, such as multivariate testing to determine optimal content variants and algorithmically driven cross-channel attribution," the report states.

Forrester logo
"Functionally, SAS impresses with differentiated capabilities, such as multivariate testing to determine optimal content variants and algorithmically driven cross-channel attribution."

The Forrester Wave: Customer Analytics Solutions, Q2 2018.

Recommended Resources


Read our fact sheet on marketing optimization.


Explore digital approaches for improving the customer experience.


Get the latest news and views on marketing.

© 2018, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.

Back to Top